Magazine Feature Article published by Studio Photography and Design Magazine
Romantic Expression: Juan Carlos Torres Adds Artistic Accent to Wedding Day
Text by Elizabeth Friszell Images by Juan Carlos Torres – Oregon Wedding Photographer
See Original Magazine Article in PDF
To capture the romance, beauty, emotions, and details of a wedding day, Juan Carlos Torres, of Willamette Photography in Corvallis, Oregon, documents the day in a comprehensive way. He goes beyond photojournalism to incorporate an artistic and fashion approach that makes the romantic dreams of his couples come true.
“I try to capture the reality and emotion of the wedding day but at the same time I am aware of the fantasy and romantic view that couples have of their wedding day. They love beautiful images and want to see their wedding day portrayed in a beautiful, romantic and artistic way,” Juan Carlos says.
Juan Carlos himself is an artist. A descendant of an artistic family that includes painters, musicians and writers, He is a singer and musician, playing guitar, piano, and accordion. A self-proclaimed perfectionist, having a love and appreciation for all things artistic brings out the creativity in him.
“Wedding photography allows me to express my artistic and creative side. I go to weddings to get the best pictures that I can get and I am committed to being the best wedding photographer out there. I owe it to myself, my family, and my clients — who deserve the best photographs that they can get.”
Juan Carlos and wife/partner Sandra provide minimal direction during the formals and portrait session and spend the rest of the time being observant recorders of the event. Their laid-back personalities combined with their passion for photography make the Torres twosome a unique choice for clients.
“We sell the concept that the client is hiring a husband-and-wife team, two qualified, successful, and confident wedding photographers. We act and dress professionally, yet we are a fun-loving team,” Juan Carlos says.
At a typical wedding, Sandra concentrates on the bride getting ready, while Juan Carlos photographs the groom. During the rest of the wedding, they cover everything from different angles. But when it comes to image processing and album design, Juan Carlos is in charge.
Another advantage for clients is that the two don’t use high-pressure sales tactics. Without trying to book the most expensive package, Sandra and Juan Carlos listen to what the couple’s goals and styles are and guide them toward the appropriate package once the couple books them. “When they come to our studio and see the printed photos, the high-end albums and enlargements, they are convinced that they can’t find better quality anywhere else.”
And since the Torreses don’t believe in “subcontracting” wedding photography, the clients can be sure the galleries they see are a true representation of their wedding work. Many clients have already viewed the galleries on the studio’s websites, http://www.juancarlosphoto.com and http://www.willamettephoto.com, which display complete weddings. “After doing 100 weddings, it’s easy to have a ‘greatest hits’ gallery. Showing complete weddings shows that you’re honest, gives people an idea of what you can do, and shows how consistent your work is. It works really well for us. Couples get an idea of what the outcome will be.”
Juan Carlos says his websites are his greatest marketing tool. Being well-positioned on web search engines helps attract clients; they estimate approximately 90 percent of their clients discover them through their sites. “Our websites allow us to display our work, answer frequently asked questions, describe our philosophy, and maintain contact with our clients.”
Toys “R” Torres
Torres offers options to clients during the album-proofing process. Given a combination of printed proofs, a Web gallery, and a CD gallery, the client then has the option of mailing the proofs that they want or making a selection from the Web or from the CD gallery and sending their picks to the studio by regular mail or email. Once the selection is made, he creates an album design and offers them a preview on the Web or in the studio. “They have the option of changing two of the layouts at no charge. I also create additional page layouts that the client has the option to buy.”
Sandra and Juan Carlos carry two cameras each, ready to capture the action. “We selected Canon as our main equipment provider because of the quality of the optics, focusing speed, and reliability. Our clients want sharp, high-quality photographs. When I am taking a photo, I don’t want to be distracted by the thought that my lens is not sharp or that my camera is not going to focus. I want to concentrate on composition, creativity and capturing the essence of the wedding day,” Juan Carlos says.
He prefers available light to capture the true mood and tries not to use flash unless absolutely necessary. A digital shooter, Juan Carlos made the switch from film because of his formal training in digital image processing. “I hold a master’s degree in Remote Sensing and Geographic Information Systems. My experience with digital goes back to 1994 when I participated on several NASA-funded projects using high-resolution satellite imagery to carry out environmental impact assessment.”
Juan Carlos arrived in the United States from Honduras on June 2, 1989. He bought a camera on June 3 and started shooting campus-related activities to support himself. Students began asking him to shoot weddings and he became hooked. Sandra says he has a romantic heart and an artistic soul.
“What drives me is to be remembered not as one more photographer, but as somebody who gave his best. Wedding photography is a journey that requires constant innovation and the improvement of technical and artistic skills. The day we stop innovating, we start dying artistically.”
Juan Carlos Torres’
Canon EOS 1D Mark II
Canon EOS 1Ds
Canon EOS 20D
Canon EOS 1D
With Canon 16-35L f/2.8, 20-35L f/2.8, 24-70L f/2.8,
70-200L f/2.8, 135L f/2.0, 85L f/1.2 Lenses
Canon 550EX Flashes
Canon Battery Pack
Sekonic L358 Meter
Apple G4 17-inch Powerbook
P4 3.2 SATA Raid PC
Adobe Photoshop CS
Jorgensen Album Designer
I am also a wedding photographer great images very inspiring. Read the article in studio photography & design and thought I would check out your site.
Anna Pelletier Doble
I just came across your Web site as part of a story on new ways to conduct business. I’ve been married 10 years and only wish that we would have had someone like you to capture our special day. And what a gorgeous Web design. The use of Flash is extraordinary in both its functionality and elegance. Congratulations to your designer.
Dear Sandra and Juan Carlos,
Congratulations to you both on such a fantastic honor of being
featured in such a revered publication!!! How fanstastic! I am so very
honored that Tim and I (and Sasha dog too:) ) were included!!
It was wonderful speaking with you too and am so glad that everything
is going so well for you!
Again, I am more than thrilled to share my wonderful experiences with
Wow!! Como esta Sr. Juan Carlos.
Mi nombre es Adrian y le escribo porque acabo de ver el articulo que se publico sobre usted en la revista Photography & Design. Y que le puedo decir, me impresiono bastante su historia y de alguna forma me identifico con usted, yo hace apenas unos meses que vivo en estados unidos y por razones del destino acabe asociandome con una persona y entre los dos pusimos un pequeno essudio de fotografia en los Angeles, y aunque siempre me ha gustado este ambiente jamas habia practicado ni he tenido ningun tipo de estudio sobre fotos, el caso es que me arriesgue y bueno… aqui estamos aun. El objetivo de este mensaje es decirle que me gustaria tomarlo como modelo a seguir, usted no me puede considerar competencia pues soy muy pequeno pero le aseguro que tengo suenos muy grandes…
Le deseo sinceramente mucha prosperidad y bueno agradeceria mucho que me contactara y me haga saber que opina de este mensaje. Siendo usted latino supongo que puedo hablar con usted en espanol, cierto?
…….Absolutely fabulous site and your work is just awesome! Saw you in the new Studio Photography & Design. Inspirational! Thanks for your efforts. Buddy Lee
I saw your great work in Studio Photo & Design … awesome work! The girl on the bike … how did you get the soft focus effect … computer or lens. Your sample on the net … how did you get the nice soft focus … great work! I am in Texas and uoi have a great style!!!! Thanks for your help!
Congradulations on your beautiful site. I am a Master Photographer, who just read your article in the Studio Photography & Design magazine.
I am using the Canon D20 and EOS 1Ds. How do you compare the 1Ds tothe 1DMark II?
I am thinking of purchasing the MarkII. Not because I need another camera, but because I think the 1D’s is cumbersome to use. I would appreciate your opinion of the two camers.